It can eliminate the feeling of agency and empowerment. Providing irrelevant, complex or confusing information is difficult to process and can make people feel like they were hoodwinked into making the choice. Good nudges are easy to understand and empower people to be well-informed. In organizations, enrolling all employees into an optional learning course that they may opt out of at no cost is a nudge reminding employees to sign up for a learning course is a nag.Ī good nudge is easy to follow. Beyond giving individuals choice, a good nudge requires that the choice is easy to make and can be avoided with little harm. The reason why nudging is so impactful is that it gives people control over their destiny: They can choose whether or not they proceed with the “desirable” option. At its core, nudging is all about choice. It’s also not a nudge if the horse isn’t brought to the water the next day for forgoing the water the day before.Ī good nudge is all about choice. If you’re constantly reminding or commanding the horse to drink, it’s not a nudge. Nudges aren’t mandatory and they don’t have consequences. A nudge is not a reminder to do something, nor is it a call to action. It’s also just as important to highlight what a nudge is not. It’s like leading a horse to the water and framing its options such that the horse is empowered to and actively chooses to drink it – rather than eat the grass or lay in the sunshine. According to Harvard professor Cass Sunstein and Nobel prize winner Richard Thaler, a nudge guides choice without removing options or changing incentives. What can you do to ensure you’re using nudges and not nags? If your nudges check the three boxes below, you’re well on your way.īefore we dive into what makes a good nudge, it’s important to note what a nudge is. When that happens, the nudge is actually a nag, and it risks losing its impact and becoming downright annoying. However, in many cases there is a misconception about what a nudge actually is – organizations often launch initiatives that either miss the mark or are just reminders in disguise. When nudges are executed with care, they have remarkable results. And for good reason: using nudges has improved everything from customer retention and employee safety to organizational commitment and innovation. January 20, 2020In recent years, nudging has been hailed as the latest trend in HR and a novel, new scientific management approach.
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